Play Beyond: The PS3 Hype Begins

Some of you might remember my post last year about Sony's "Welcome Chang3" E3 campaign and how it was an ushering in of the first, official PS3 information. Well, you can now throw that tagline out the window as the electronics giant has rallied up a new phrase, "Play Beyond", to keep gamers guessing. What does this new phrase really mean? There are a ton of guesses and ideas, but the truth will only be known tomorrow once the Sony press conference takes place. Until then, check out the new signage that is already up at the L.A. convention center (and nearby areas) at:

http://www.gamespot.com/news/6149281.html