It Has Begun...
"Capcom president and CEO Kenzo Tsujimoto says development costs for next generation games will rise by as much as 40 percent adding that the company must exploit a multi-platform strategy, migrating brands to other media, in order to offset these added costs.
In an interview with Next Generation he said, "Initially I believe costs may rise by around 30% to 40%, but we've been gearing up for this, re-thinking and re-organizing our product development system, in order to keep rising costs in check as much as possible."
He added, "We're building effective, cost-efficient product development processes, and are working on multi-platform title release strategies, and hope to continue to maximize profits. We're putting in place systems that are designed to maximize profits by using IPs in multiple outlets to create revenue outside the consumer game market, so I believe that we will be able to keep costs well under control."
He said, "We will continue to adhere to our multi-platform strategy, but at the same time we'll continue to keep tabs on market conditions as we make release platform decisions for titles. We're getting an early start on the next generation of consoles, and will be releasing Dead Rising for Xbox 360, as well as Devil May Cry 4 for the PS3. Although both titles fall into the action genre, we also recently established a new development studio called Clover Studio, who we feel will provide a wealth of unique, innovative, genre-making titles. Okami received a positive response at E3."
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