In Praise of the Purple Cow

This is a great article about how to market good products. I read it with the videogame industry in mind, but I think the ideas here are relavent to pretty much any industry that sells a product to a consumer.

Moving On...

Well all, it appears that my time at Activision's Z-Axis Studio is about to come to its end. I've decided to move on and take a chance at another company where I feel the opportunities for me will be greater. It's a somewhat bittersweet situation as I will be leaving behind some good friends, but this industry is always about following your heart and moving on to bigger and (hopefully) better things. You can't remain complacent for too long and you always have to work on building your experiences and skills, which I feel this move will help me to do.

I'm still at Z-Axis for a few more weeks, but will reveal my new stomping grounds shortly in the future. For some of you, the new place will be surprising but those who know me probably won't be surprised at all. Regardless, you'll find out soon enough. Stay tuned.